‘Tweener’ rejections

Written by  Joe Massucci
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Let’s explore some of those ubiquitous rejection letters that even internationally published novelists see frequently.

A while back a senior editor from a prestigious publishing house in London said this about an early draft of my manuscript, THE SABBATH EXPERIMENT.

“This has a terrific pace, and it reminds me of a cross between Dean Koontz and Robin Cook. All in all it was a very enjoyable read and I certainly felt myself compelled to turn the page. Alas, it’s not something I see on our list. And this has nothing to do with the quality of the writing or the strength of the plot....”

TweensI pitched the same draft to a Simon and Shuster (Pocket Books) editor at a writers’ conference in Maui. He described me as a “clever writer with good plot devices.” Still, he passed on the project, calling it a “tweener” – “not the type of thriller that Pocket does, or does well.” (In other words, Pocket Books doesn’t do clever page-turning thrillers, and when they do, they don’t do them well?)

Another pitch to a senior vice president and publisher of Warner Books netted this response: ”I enjoyed the complexity of the characters – especially Dr. Sabbath, a devious villain with a somewhat likable humanity. While there is certainly a lot of talent represented here, I’m afraid that it’s not quite right for my list.”

An editor at Putnam offered me this: “I love the futuristic setting and found the novel’s premise fascinating.” But, alas, not right for her list.

 

The manuscript is now with my agent, who loves the novel (bless her heart!). She just sent along another rejection note: “I can see why you’re so enthusiastic about his book, but I don’t think it’s right for our list....”

SO WHAT ARE THESE PUBLISHING LISTS” and how do you get your novel on one? Apparently, it’s not enough to be a writer with “lots of talent” with a novel that’s “a very enjoyable read” and ”a page turner” with “a fascinating premise,” ”a terrific pace,” “clever plot devices,” “complex characters” and “a devious villain with a somewhat likable humanity” ... in the words of some of publishing’s biggies./p>

So, if not a fascinating page turner, what exactly are publishers looking for? To get an idea, browse any bookstore and you’ll find shelves stocked with familiar plots and structures – elements publishers feel confident they can market successfully again and again. Peruse the best sellers shelves: the same authors are recycling the same stories, often with the same characters. We’re competing in an age of “artistic franchises.”/p>

Why? Because editors’ careers depend on their ability to keep audiences biting at the same hook. That’s why manuscripts on their lists often follow very rigid formulas ... variations on trusty themes and devices that have earned well in the past. Why risk confusing your audience with a new voice?/p>

So what chance does a “tweener” story have? I’ll let you know....

Joe Massucci

Joe Massucci

Joe Massucci is an internationally published thriller novelist and nonfiction author born and raised in steel-town Pittsburgh, Pa. He has written more than 2,500 articles for corporate and trade publications, and is working on his fifth novel, THE FOLD.

Website: massucci.com

2 comments

  • Comment Link Chad LaFarge Saturday, 26 December 2009 15:45 posted by Chad LaFarge

    What are you opinions on self-publishing? I know that there are several companies that provide these services with different levels of marketing support, and I know a few people who have self-published. They liked the quality of the printing/binding, but didn't get a lot of exposure to help push the work.

  • Comment Link Joe Massucci Saturday, 26 December 2009 15:51 posted by Joe Massucci

    Hi, Chad. Self-publishing is one option, but not a very good one if you’re trying to establish yourself as a serious writer. State-of-the-art digital on-demand publishing produces gorgeous editions of your work that, if done right, are indistinguishable from books produced by major publishing houses. This is a good option if you have a “niche” topic with a built-in audience (e.g., corporate employees, or you need copies to pass out or sell at your seminars).

    But here’s the catch: it’s very difficult getting a self-published book taken seriously. No book store wants to stock them, and most publications won't review them. And any marketing is your responsibility alone (or you pay for a publicist).

    I highly recommend that if you have a worthwhile manuscript that your truly believe in, work like hell to find an agent and publisher that will do it justice. It took me two years of solid work to find an agent who would represent my first novel CODE:ALPHA … and she sold it in three months. The key was never giving up and never taking “no” for an answer. But you need to have a thick skin for rejections — they sux!

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